Selling a club night from a bio link: one address, one checkout

What is the link I should actually share?

The event own share address. It is a real public page rather than a redirect: indexable, canonical to itself, and typed for search engines as a music event with the real from-price attached, so it can be the result somebody finds rather than a dead end behind a checkout.

One address is the discipline that matters. Five links to the same night — a story, a bio, a flyer QR, a listing, a repost — split the ranking of the page you want people to find and make it impossible to tell which of them sold anything. Share the one address everywhere and every route out of it lands in the same checkout.

What does the preview card show when someone posts it?

A generated image at the size social platforms expect, drawn from your vertical palette, with the headline, blurb and price coming from the event own fields rather than from the picture. It is a real raster image because the platforms that matter will not render a vector one — a link that unfurls as a bare grey box is a link people scroll past.

Which means the fields are the work. The event title is the headline of every repost, and the description is the blurb underneath it; write them for somebody who is seeing the night for the first time in a friend story at midnight.

• Title: who is playing and where, not "Friday night".
• Description: date, room, doors and the one line that sells the booking.
• From-price: set the early rung before you share, because the card shows it.

What should I post in the week before the night?

Release waves give you the posts for free, which is most of the reason to run three of them. Each rung selling out is a real event you can announce without inventing urgency, and the last rung tells your audience the truth about how close the night is to full.

• On sale — early release live, the cap named so the scarcity is checkable.
• Early gone — second release open at its own price.
• Set times — the running order, posted to the same address.
• Final release — priced at the door price so waiting buys nothing.
• Doors — the last post, with the age policy and the ID line repeated.

How do I know which post sold the tickets?

Referral source is one of the segments this vertical reports on, alongside the release wave the ticket came from and whether the buyer was the original one or received it in a handover. That combination answers the question a promoter actually asks after a night: was it the story, the repost or the listing, and did the cheap rung just sell to people who would have paid full price.

The buyer list is yours and exports in full with the answers guests gave. Nothing about the audience for your night is locked inside the platform, which is the difference between a ticketing tool and a marketplace that owns the relationship with your crowd.